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The Pertinax Partnership We specialise in business and marketing strategy that results in exponential growth for small - medium - and large sized businesses, including technology. Business to Business Marketing / New Markets / Marketing Plans & Implementation / Branding / Product Launches / PR / Alternative Channels / Executive Networking Services, is our business. Our experienced partners have senior management backgrounds in S-M-L and Blue Chip firms across a wide range of industries including world-class Executive Networking, Marketing and Venture Funding, to open innovative doors for new business.
Served areas
  • London & South East
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Marketing
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Marketing is so basic that it cannot be considered a separate function. It includes the whole company, seen from the point of view of its final result. That is, from the customer's point of view. Business success is not determined by the producer or supplier, but by the customer and it involves everyone in the company.
Strategic Planning
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A strategic plan is analytical thinking and commitment of resources to action. It is by itself not a business plan. Strategy cannot eliminate risks. Because we cannot predict the future, risks must be taken. The purpose of strategy is to not to eliminate risk but to take the "right risks". An adaptive strategy deals with competing people and long-term planning in dealing with objects. Innovation is at the core and how to embrace the uncertainty of the environment, exploring it for opportunities.
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