Overview:Today’s B2C and B2B markets are more dynamic than ever, so there are more opportunities for brands to deliver serious growth, but also more pitfalls awaiting those brands that turn up unprepared.
It means that making the right choice of insight agency partner has never been more important – or more difficult!
Whether you are looking to appoint an insight agency for the first time, make a change from your current suppliers or just add to your existing roster, what criteria should you use to select your new agency?
Well, that agency has to be furiously competitive. But that’s a given.
It should also be able to leverage its experience, innate curiosity and creativity to find ways to add more (and more) value to each and every research project. But that should be a given too!
What should really differentiate your chosen agency apart should be its boldness - a combination of ability and confidence to push the boundaries of each and every brief in order to identify and deliver the insight Eurekas! capable of changing the trajectory of your brand.
At Brandspeak (https://www.brandspeak.co.uk) our all-senior team of research consultants and subject matter experts always takes the bold approach in our:
- Brand research (https://www.brandspeak.co.uk/services/brand-development/)
- Innovation research (https://www.brandspeak.co.uk/services/innovations-npd-research/)
- Marketing communications research (https://www.brandspeak.co.uk/services/communications-market-research/)
- Customer experience research (https://www.brandspeak.co.uk/services/customer-experience/
- Packaging research (https://www.brandspeak.co.uk/services/packaging-market-research/)
Associations and certifications
- Market Research Society (MRS)
- Association for Qualitative Research (AQR)
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Services
Brand Development Services
Report
As humans we simply don’t have the time or brain capacity to make all our decisions consciously and rationally using System 2 thinking.
That is why, when it comes to everyday brand purchases, the majority of our decision-making is driven by our subconscious minds, using instinctive, System 1 thinking.
And even when it comes to more significant purchases, we still tend to rely on subconscious intervention to guide us towards the final purchase decision.
This means that in order to become part of our consideration set a brand must be capable of appealing to our subconscious mind as well as our conscious one.
That is why, when it comes to everyday brand purchases, the majority of our decision-making is driven by our subconscious minds, using instinctive, System 1 thinking.
And even when it comes to more significant purchases, we still tend to rely on subconscious intervention to guide us towards the final purchase decision.
This means that in order to become part of our consideration set a brand must be capable of appealing to our subconscious mind as well as our conscious one.
TV Advertising Market Research
Report
We’ve got a whole host of qualitative, quantitative and neuromarketing market research techniques that we apply, depending on whether you want to explore the potential of different creative routes, conduct pre-testing using animatics or film, or even track the performance of an ad post-launch.
To research your ad's effectiveness we carry out an evaluation of the campaign against a number of criteria including:
Involvement
Comprehension
Rational and emotional outtake
Message recall and relevance
Enjoyment
Branding
Brand fit
Differentiation
Short and long-term recall
To research your ad's effectiveness we carry out an evaluation of the campaign against a number of criteria including:
Involvement
Comprehension
Rational and emotional outtake
Message recall and relevance
Enjoyment
Branding
Brand fit
Differentiation
Short and long-term recall
Print & Digital Market Research
Report
Perhaps you are a B2C company devising new content for your website. Maybe you are a B2B company compiling new product brochures. Or perhaps you are drafting a critical customer service letter or mailshot.
The content you present whether it is print or digital has a significant impact on your customers’ impression of your brand, meaning that it has the ability to negatively affect levels of customer acquisition, retention or satisfaction.
All the more surprising then, that content is frequently launched without any prior input from the customer!
Brandspeak specialises in print and digital market research and optimisation, using a range of qualitative, quantitative and neuromarketing approaches to evaluate critical issues such as:
Visual appeal
Layout and navigation
Clarity of content: words, images, font
Relevance and impact of individual messages
Key message outtake
Key questions arising
Strength of any proposition
Brand personality
Point at which consumer disengages – and why
Strength of call to action
The content you present whether it is print or digital has a significant impact on your customers’ impression of your brand, meaning that it has the ability to negatively affect levels of customer acquisition, retention or satisfaction.
All the more surprising then, that content is frequently launched without any prior input from the customer!
Brandspeak specialises in print and digital market research and optimisation, using a range of qualitative, quantitative and neuromarketing approaches to evaluate critical issues such as:
Visual appeal
Layout and navigation
Clarity of content: words, images, font
Relevance and impact of individual messages
Key message outtake
Key questions arising
Strength of any proposition
Brand personality
Point at which consumer disengages – and why
Strength of call to action
Reviews (8)
John Wythe
Jun 09, 2022
Sophia King
Mar 11, 2022
Brandspeak carried out brand awareness research for our B2B SaaS company with total professionalism. They were responsive at every stage, helped us meet tight timelines, and constantly kept us informed on progress and deliverables. Once complete, Mark took the time to talk us through the results on numerous occasions, giving guidance on how best to act on the insights and proceed. I'd highly recommend Brandspeak and look forward to working with them again in future.
Samantha Neville
Feb 19, 2022
Brandspeak are a fantastic market research partner. They tackle briefs head on and ask plenty of questions to make sure they fully understand the objectives, as well as challenge anything that could impact the quality of the research. They're good storytellers and presenters so it's very easy to understand their findings and share further with stakeholders. Would highly recommend.
Grace Hughes
Feb 07, 2022
Brandspeak were a pleasure to work with. They're extremely helpful and professional and truly experts in everything they do. They were able to help us and provide valuable knowledge throughout the entire process, from helping curate survey questions, carrying out the research and feeding back the results in a clear and proficient way, all with exceptional communication. Thank you Mark Bagnall and the Brandspeak team. Would recommend and definitely use again.
Tomoki Kawai
Jan 19, 2022
We asked support for the Campaign Evaluation Research of our TVCM campaign. They organized and prepared everything on time, and we could get the necessary information as requested. Thanks to them, we could learn a lot of things and could improve our future marketing strategies. We are looking forward to working with them again!
James Eustace
Jan 18, 2022
The team at Brandspeak invest a lot of time up front to make sure they fully understand your objectives, the industry and your customers. This gave me confidence that they knew exactly what we were looking to achieve, that they were invested in the piece of work as much as we were and that the research would deliver the output we needed. During the customer interviews themselves, the team kept us updated on progress, worked with us to overcome obstacles and made suggestions on how to adapt the approach to achieve our goals.
It was no great surprise therefore that the output was clearly documented, thorough and exactly what we needed. Brandspeak don't approach the research like they are your supplier, they approach it like they are part of your team.
It was no great surprise therefore that the output was clearly documented, thorough and exactly what we needed. Brandspeak don't approach the research like they are your supplier, they approach it like they are part of your team.
Phillip Messer
Jan 15, 2022
Victoria Leigh Pearson
We worked with Brandspeak on some qualitative research for a significant redesign of our products and our brandmark. Their approach was extremely professional, they took the time to clearly understand the brief and overall were very informed in the world of research. I wouldn’t hesitate to recommend them or use them again in the future
Victoria Leigh-Pearson
Director, Group Sales & Marketing
John Ross Jr (Aberdeen) Ltd / Coln Valley Smokery Ltd /PR Foods
Victoria Leigh-Pearson
Director, Group Sales & Marketing
John Ross Jr (Aberdeen) Ltd / Coln Valley Smokery Ltd /PR Foods