Trademark licensing has emerged as a major brand communications strategy. It has become integral to many major organizations' marketing efforts, motivating consumers to invite a brand into their lives and to become brand loyalists. It is a powerful marketing tool that effectively increases engagement with consumers, drives brand loyalty and value, and creates new revenue streams.

In trademark licensing, a brand owner grants a third party (manufacturer or retailer) permission to develop a product using the brand's logo, attributes, and intellectual property in exchange for a royalty (percentage of sales) or fee.

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Our People Report

We are the brand licensing experts behind some of the world's most recognized global brand extensions. For three decades, we have worked with manufacturers and retailers to create breakthrough consumer products, services and experiences for brands, celebrities and media properties to help them strengthen their relationships with consumers.

Services Report

Beanstalk works with brand owners to develop and manage licensing programs or to optimize and grow established programs. We act as an extension of our clients' marketing teams, focusing solely on building a successful, evergreen licensing program.

Royalty Auditing Report

We offer a Niche Audit Practice with Extensive Experience in Licensing and Auditing over many years. We have a deep understanding of licensing and the business relationship and partnership between our clients, the licensors, and their licensees. Our non-adversarial philosophy helps Intellectual Property owners develop and implement proactive auditing programs that: enhance the business partnership with licensees, improve IP value and profits, and ensure all parties work together to reach the best resolution.

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