Retail Profiling Consultants Ltd

I founded Retail Profiling in 1994 with one clear objective in my mind: To bring closer together Consumer Electronics & Technology Brands and their Retail & B2B Partners. We drive product sales by providing strategically developed and implemented campaigns that deliver effective and flexible field marketing solutions.

To bring closer together Consumer Electronics & Technology Brands and their UKI Retail & B2B Channel Partners, and consequently provide solutions to drive their sales. Over the last 27 years we have expanded to provide a full European solution with integrated partners in Germany, Benelux, Nordics, Italy, Iberia and France.

They are passionate about what they do and how they dynamically influence the results for our clients. I have always been impressed with the technical product knowledge which many of their staff possess, continually 'topping up' their knowledge base on the latest technologies. This ensures a very easy/painless 'transition' when educating & updating their team on our latest products & innovations.

With over 27 years of experience in the channel we have many success stories, here are a few examples. During December's peak period, with just 2 weeks notice, we were given a 3 day window to update POS materials across a total of 220 Currys PC World stores. Our Logistics and Planning Team worked with Samsung's store list to create the most efficient plan of execution before communicating this to Dixons. Early in 2018 Swann was introduced into Dixons - the first CCTV Brand to launch into this new category range.