If you're trying to track down SPA Marketing Systems Ltd, you've found us. This website contains information and links that might interest you. I'm now semi-retired [More] - though if you have an interesting analysis project with which you think I may be able to help, please get in touch. They're all here - I hope! - Paul Cresswell, Stewart Worthington, Donna Curtis, Matt Hall, Sue Hall/Linehan, Mark Mulcahey, Richard Perks, Roley Sykes, Mark Farr, Sonia Clarkson, Tracey.A few key suppliers helped make SPA what we were: thanks to you for all that you were.
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If you think the photo was taken a few years ago, you should see the one Andrew Marr uses! This is one of the few I have where my eyes are open. I became MD of SPA when the Company sold its software and software development capability to Experian (then called CCN) and switched its focus mainly to consultancy; and my real interest has always been helping customers by using sound analysis. I'm now supposedly retired - though if you need help with a project that you think might interest me, please get in touch.
If you're a past client, a big "thank you" for your business and support, and for the confidence that you put in SPA to deliver the high quality analysis and software that you needed. Many of our clients are not only household names but were extraordinarily loyal, working with us in some cases 15 or 20 years.
Over the years, lots of companies supplied SPA with everything from phones to paper clips. Most were wholly unremarkable. The likes of BT and Barclays Bank did a satisfactory job, and would have been replaced had they repeatedly failed us. A smaller number - companies like Del, Country Bumpkins and Printcentre, Coventry - did an excellent job, but again would have been easy to replace had they let us down, or even come close.
To stay afloat, many consultancies shed staff in recessions, growing again when better times return. For SPA, the good times just left it too long. Blame the Bankers if you like. Blame George "Butter" Osborne if that's more to your taste. In reality, it was my fault: I took my eye off the ball. I let SPA become over-dependent on market analysis and targeting projects for major clients which were commissioned via advertising agents - a work pattern giving us no direct route to potential customers who needed our services.
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