Brand New Way is an internet marketing agency. It was founded in 2002 by internet marketing specialist Peter Hawtin to help companies to attract and keep valuable customers. In addition to strategic input, we help clients implement and deliver best-practice internet marketing, and analyse results to achieve continuous improvement. Brand New Way (founded in 2002) has a long track record of helping companies to attract and keep valuable customers. Founder, Peter Hawtin has over 20 years of marketing experience across all forms of traditional and internet marketing.
Services
We help small and medium-sized companies - and some of Britain's biggest brands - achieve digital marketing goals such as attracting target leads, converting web visitors into valuable customers, and growing customer lifetime value. We do this using our specially developed range of internet marketing services.
You need to choose which valuable audience or audiences you want to target, and the specific problem they have that you are best placed to solve. With so much competition in most markets, success involves being distinct from your competitors. To acheive this, you need to clearly and consistently communicate a compelling, differentiated brand thought to your target audience.
On most websites, 99% of web visitors are essentially invisible - they come and go without buying or becoming a lead. With our help, it doesn't have to be that way. This rarely happens, so developing a lead capture strategy is a critical success factor for website success. Permission-based email marketing is a really effective low-cost way of converting prospects to valuable customers.
Most businesses try hard to attract new customers, but fail to grow the lifetime value of existing customers (CLTV). Not all customers are valuable. Put simply, CLTV is the sum of your customers' past value to your business, plus their future value. Suppose it costs 10 to attract a new customer, but one type of customer creates 5 of value while another type creates 500 of value.
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