Customer data is the most powerful asset every business has and using it to its full potential is crucial for growth. Integrating customer data sources enables the streamlining of your business processes, increasing customer insight, improving customer communications, and improving overall revenue. Radar provides a centralised customer data solution that provides your business with access and insight that only comes from a fully connected solution. We are customer data specialists in the travel sector.
Services
Marketing Radar was founded in the UK in 2002 and our team of talented people includes account directors, technical developers, database developers, email designers, HTML experts, and reporting & campaign support specialists. Our technology and expertise are used exclusively in travel to facilitate programs and provide insights associated with marketing automation, digital marketing, loyalty engagement, customer re-targeting, customer reviews, holiday experience analysis, pre and post departure holiday communications and overall marketing.
Marketing Radar was founded in the UK in 2002 and our talented team includes account directors, technical developers, database developers, email design and creation, reporting and campaign support specialists. Data is Chris's speciality, he has an innate understanding of it, and more importantly - what can be discovered and leveraged within it.
A great digital marketing platform requires more than just great features and functionality. To tackle today's challenging environment, it requires a strong team of industry experts to assist with implementation and on-boarding, database architecture and synchronisation, customised training, campaign management, email design and creation, communication planning and segmentation, and overall strategy to fit the unique needs of your organisation. Whether you need a little or heaps of help, we're here to help ensure your marketing automation program is a success.
It's a real pleasure to work with the Marketing Radar team. They have supported us since 2019 in developing a single customer view across two brands and aligning our data management processes. The teamwork in genuine partnership with the business, juggling multiple priorities, adapting to our ever-changing needs, proactively addressing business challenges, and developing personalised solutions.
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