With over 45 years of experience, AAR works with brands to design marketing ecosystems, build inspiring partnerships and drive commercial performance. There is a fundamental disconnect at the heart of the marketing industry: the vast majority of organisations still aren't investing sufficiently in creating the conditions required for Creativity to occur on a regular, repeatable basis.AAR's new Creative Capital Manifesto aims to change this. Produced with The Drum, AAR's latest report explores how leading CMOs are approaching the challenges of effective ecosystem design, and whether there is a blueprint to set brands up for success.
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Mutuality is our bedrock. We are driven to serve the best interests of all parties objectively and without compromise. We are imaginative in our approach, looking at any potential solution from a fresh perspective to ensure the best outcome. We are candid in outlook. We are both honest and pragmatic, looking for the right solution in the context of the commercial environment - it's a direct, experienced and to the point way of working. We believe in the value of shared learnings but we also appreciate that each project is unique.
AAR specialises in developing marketing ecosystems that will drive growth in the modern marketing age. With over 45 years of experience, AAR works with brands to design marketing ecosystems, build inspiring partnerships and drive commercial performance. In an age of complexity and disruption, businesses that can explore both challenges and innovative solutions to their marketing operations with a creative mindset will be better equipped to successfully meet the future.It's why at AAR we believe in 'Creative Capital' - that creative thinking and ideas are the engines of growth, better connecting businesses and customers.
AAR's Design practice enables brands to evaluate their current marketing ecosystem, and design changes to help them sustain growth. Your marketing ecosystem is composed of distinct layers, including how you think, create, trade / buy, adapt, distribute and measure. Each has an important role to play in driving growth, and the efficiency and effectiveness of any marketing ecosystem is determined by the architecture of internal and external capabilities across these layers.When change is required, what will enable the necessary improvements, empowering you to better connect the business with its customers?
Evaluate opportunities for success and innovation against your strategic objectives with AAR's marketing ecosystem audit. AAR's Marketing Ecosystem Audit offers holistic insight into your current capabilities across your people, partners, processes and platforms. We use this to help you uncover current challenges, gaps and overlaps, and tap into opportunities for success.
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