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Brand Genetics Ltd We are an award-winning Brand Growth Consultancy specialising in front-end insight, strategy & innovation. Thanks for your impeccable moderation - I was really impressed that you were flexible to changes in the flow and stimulus, even in the final moments before the sessions were due to start. You didn't break a sweat or lose focus. I think we have reached great insights! People are always human-first. At times we may be consumers, customers, users, clients, colleagues - but, above all, we are all human-first.
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We launched in 1996 proclaiming "All marketing is Darwinian", using the principles of evolutionary genetics to guide our approach to innovation. At Brand Genetics, we believe the Future is Human. We use a human-first approach to insight and innovation to help our clients understand what people will want next.
If there are no vacancies posted below, but you still think you have something special to offer we would love you to get in touch! At Brand Genetics since the start-up days in 1998, specialising in food, drinks and FMCG, plus running both insight & innovation projects and training. Previously had 15 years client-side experience across Cadbury on their food brands portfolio, as head of marketing for Guinness's lagers, and as head of innovation for KP Foods (United Biscuits).Innovator & brand strategist with experience across a wide range of clients and categories.
Reviews (7)
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Adam Murphy
May 26, 2022
Having worked on multiple projects with Brand Genetics, and met many of the team, they are one of few agencies I recommend to others in the Insights field. Their strong basis in human psychology and motivation is complemented by a unique willingness to continually customise and tailor to the unique context of different business problems, and a fantastic team that care about clients.
Neha Ahmed
May 25, 2022
A super smart, friendly team who are always open to new ideas and love to be challenged, with an impressive range of global clients and great strategic thinking abilities. I loved working at BG, and would wholeheartedly recommend it to anyone!
Global Innovation Forum
May 20, 2022
We've been lucky to collaborate with Brand Genetics on numerous occasions for nearly ten years now. They are absolutely brilliant - knowledgeable experts on everything brand and innovation related, but also very friendly and easy to work with on a pure interpersonal level.
Martina Slavchevska
May 17, 2022
Working with Tom, Andrew and the team has always been smooth and easy. I would definitely recommend them for the best results with your current projects around innovation and consumer insights.
Nathan Taylor
May 15, 2022
Having worked with Brand Genetics for over 5 years, and on a variety of insight projects, can safely say they are a great partner. A super strong team, led by Tom & Paul, that continues to deliver time and time again for us with work of the highest order and impact. A clear mantra of approaching any challenge with a 'human-first' approach delivers truly outstanding work for us time and time again. An agency of the highest order.
Rob Dembitz
May 08, 2022
Tom is my go to person on any brand strategy related challenge
Fred Bacher
Nov 19, 2021
Critical: Professionalism Marc Edwards claims to be the co-owner of Brand Genetics which is not true. He is just an employee. He is misleading other people and this is unethical!