In 1988, Clive Moffatt established Moffatt Associates (MA) to provide public and commercial clients with innovative business solutions based on extensive experience and original research. As markets have evolved, MA has been at the forefront of many developments acting as catalyst to help policy makers and businesses anticipate and adapt to change.

What follows are some examples of what we have done and how we have done it. If you have a specific request then contact us on +44 (0)20 7487 8292. Our core expertise embraces European energy markets, market research, and strategy consulting in the UK business-to-business services sector.

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Business To Business Services Report

Many B2B companies have few physical assets and building the 'brand' is critical to the current and future value of the business. Using market research and innovative communications techniques, MA has over the years helped various companies develop and build a brand. The key to success is: (a) understanding a company's current competitive position and (b) knowing how to convert awareness into users and clients into ambassadors. To what degree does the market capitalisation or balance sheet reflect the strength of the brand?.

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