It's a fact: The more product holdings a brand has, the more likely a customer is to stay with the brand that provides them. This customer retention enables our partners to maximize their marketing opportunities and increase their profits at every turn. It's a formula that consistently works and it's one that has made Affinion International a global leader in affinity marketing.
Bill Earnest — This company mailed me a travel refund. However, they can not tell me what company initiated the transaction. I talked to
IMC aspires to be the first choice for cutting edge and most innovative business solutions worldwide. IMC's model implementation within IBM to optimize the number of times the organization contacts its customers, forecasting cost to serve, and imputing unobserved contribution margins resulted in a gain of over 20 million dollars.